Receptions in the Kunsthal
After the renovation, the Kunsthal has been able to strengthen its function as a location for events using its building, programme, Auditorium and Kunsthal Café. In 2016 the number of receptions and events grew, with increasingly prominent businesses including various multinationals as clients. The number of business receptions and events in the Kunsthal, both in the Auditorium and in the café, has risen again.
An increasing number of businesses found the way to the Kunsthal as a venue for receptions or other events. In addition to our sponsors we welcomed companies such as L’Oréal, Swatch, Nike, Eneco, the Netherlands Lawyers Association, Rabobank private banking and BoArte in 2016.
By organising these receptions the Kunsthal contributes to making the Museumpark a livelier place. From the start of Poetry International, the China Café with former Dutch Central Bank president Nout Wellink as guest speaker, the Hoboken Lecture and the ING’s quarterly meeting to a team breakfast of Mothership and the Urban Trail running contest in the building. In addition, the VIP receptions at blockbusters and exhibition openings about eight times a year on Saturday evenings drew a lively audience of about 500 people to the Museumpark. These visitors then went on to visit the centre of Rotterdam. Businesses such as Dura Vermeer, Nauta Dutilh, Ahrend and Eneco organised a lecture, a breakfast meeting, a network event, a symposium and a conference for their rank and file in the Kunsthal.
In collaboration with VNO-NCW the Kunsthal Business Circle annually organises a meeting in the Kunsthal with inspiring corporate speakers. In 2016 Yuri van Geest, board member of the Singularity University The Netherlands and author of ‘Exponentiële Organisaties’ was guest speaker and Kunsthal director Emily Ansenk spoke on the importance of art and ‘seeing more by learning how to look in a different way’. Over the years speakers have included Anniek Mauser, sustainability manager Benelux at Unilever, and the then outgoing Justice minister Ivo Opstelten. After five years the Kunsthal Business Circle meeting has evolved to become a successful networking evening attended by some three hundred entrepreneurs and CEOs from the business services, and from the construction, production, care, wholesale, industry and transport sectors. The combined members form a large percentage of Rotterdam’s employment potential.
The Auditorium was put to functional use also in 2016 as an extension of the museum space. The screening of a substantive documentary ensured a better distribution of visitors at peak visiting times. For the Lindbergh exhibition, the Auditorium was used as an integral part of the exhibition (as a film venue), showing the film ‘Models: The Film’ (1991). On the occasion of ‘The Museum of Everything’ the documentary ‘Paradijs Glaswater. Het getekende leven van Marianne Schipaanboord’ was presented in the presence of the maker and artist and shown each Saturday.