The shop regularly refreshes its selection with new products that accompany the various exhibitions in the Kunsthal, such as exhibition catalogues, posters, books and exclusive artists’ editions. The regular collection includes products and gift ideas in which art, architecture and design feature prominently, with special attention for Rotterdam producers and special Kunsthal branded articles.
The revenue from the Kunsthal shop, a museum shop, concept store and souvenir shop which has been run by the Kunsthal Foundation itself since 2014, rose again in 2016. The ‘Botero. Celebrate Life!’ summer exhibition was accompanied by a very successful try-out featuring a limited Fernando Botero line of merchandise. Over 2,600 Botero catalogues and more than 10,000 postcards were sold.
Pop-up shop lindbergh
The Kunsthal’s own Lindbergh exhibition offered plenty of scope for special high-end merchandise. In this way the busy summer ran over into a busy autumn with the pop-up store in the Lindbergh exhibition. The characteristic black-and-white photographs were popular in the shop and many items for sale, with the black-and-white look and feel with a fluorescent green touch, were going like hot cakes, as were the Lindbergh catalogues. At some stage they were even out of print at TASCHEN publishing house! In addition to the usual postcards and catalogues the shop sold many fridge magnets, travel mugs, tea towels, lense cloths, match containers and fashion photography items.
The Kunsthal shop concept will be further enhanced, focusing on development through expansion of both the museum’s own shop and sales at other locations. We have made a start with the latter in 2016 already, by offering for sale part of the Lindbergh merchandise in Rotterdam Tourist Information shops and in the Bijenkorf. Plans for a more efficient layout of the entrance area will be further developed in 2017 under the guidance of the business director.