In 2016 the Kunsthal’s new website had been in operation for one year. The site invites visitors to wander around the exhibitions and to go on a journey of discovery. The homepage also devotes space to the many activities, and the general pages emphasise the Palais des Festivals feel. In 2016 we started computerising bookings and automatic replies to guests, visitors and groups. In 2017, when the renewed CRM database will be operational, we plan to set up our digital marketing on various levels within the organisation.
The Kunsthal is increasingly active on social media, aiming to reach out to a new and younger audience. In the statistics of museums and their followers on social media, the Kunsthal is proud to be near the top of the list of Rotterdam museums for outreach and activities on social media channels.
In 2016 social media content was developed, in close collaboration with Lindbergh’s Golden Partner Swarovski and Skyteam. On Facebook various successful giveaway ideas were launched, with the Skyteam giveaway of two tickets to mainland USA generating an especially large response. Also the possibility of obtaining freebie gadgets, posters or catalogues attracted many followers.
Online ticket sales
Online ticket sales have been actively promoted for the major exhibitions in the Kunsthal. A number of visitors appreciate this extra service because an e-ticket cuts the queues and offers direct access to the fast lane. In 2016 a total of 2,247 e-tickets were sold, significantly less than in 2015. One reason for this could be that in 2016 less special offers were available to promote the sale of e-tickets. And museum visitors are still not used to buying their tickets online. In collaboration with Rotterdam Festivals and Rotterdam Partners we have invested in a joint online e-ticket platform for Rotterdam museums, to provide an extra service to tourists. The platform has its own ‘ticket office’ at Rotterdam Info, and now also at Central Station to provide easy access for visitors and offer them the opportunity to buy tickets in advance.