The Kunsthal loves the media and the media love the Kunsthal. Nationally and internationally. The Kunsthal generates a lot of free publicity and uses goal-oriented advertisements to reach specific target groups. Apart from appearing in numerous articles, the Kunsthal frequently made the national television in 2018: the national NOS news (twice), Nieuwsuur, RTL Boulevard, SBS Shownieuws, art programmes by the AVROTROS broadcasting corporation, Episode of Stand van Nederland | Vrouwen aan de top, even the Belgian VRT News – totalling a media value of about a million euros.
We also invested heavily in visitor activation with special, mediagenic activities that generated a lot of attention online and in the social media, such as Hyper Weekend during Hyperrealism Sculpture and Kunsthallucinations and Waterlicht during Action<->Reaction.
Internationally, numerous media outlets paid attention to the Kunsthal exhibitions. From La Republica to the Tagesspiegel and from Le Quotidien to Apollo Magazine. Not only in European countries like France, Belgium, Germany, Italy, Austria and Greece, but also in the USA, China, Japan and Korea. Especially Viktor&Rolf attracted a lot of attention from the domestic and foreign media, from CNN to Holland Herald and from Arab Vogue to Volkskrant Magazine. But All you can Art also managed to generate more media attention during its third edition.
In 2018, the Kunsthal was visible in printed and online media for a total media value of more than 9 million euros, 5.6 million of which in the Dutch media, including radio and television. Furthermore, the Kunsthal managed to generate a media value of over 5 million euros in visibility through its social media channels.