The Kunsthal’s programme for supporters consists of the Kunsthal Friends and the Kunsthal Circle (Major Donors) for involved individuals. Businesses who are committed to the arts and wish to be involved in the activities of the Kunsthal, can join the Kunsthal Business Circle or become Kunsthal Ambassadors.
Friends and Major Donors
In 2016, the Kunsthal launched a plan to increase the number of Friends and Major Donors as a source of income while simultaneously intensifying the level of (social) involvement with the Kunsthal. It is the Kunsthal’s objective is find Friends and Major Donors who wish to commit themselves for longer periods of time. Apart from free entrance, the Friends programme consists of a variety of benefits, such as sneak previews, store discounts and access to the Masterclass series. A special programme was set up for Major Donors. This approach is proving successful. The income from Friends and Major Donors, who commit themselves to the Kunsthal for several years, steadily grew in 2018.
Apart from main sponsor ING, the Kunsthal has an ambassadors’ network of regular sponsors who can offer substantive and/or financial support. In 2018 this network consisted of ROC Albeda College, Kneppelhout & Korthals Lawyers, Colart (Winsor & Newton) and Nationale-Nederlanden. In 2018, Colart made a substantive as well as a financial commitment to All you can Art and Kunsthal Light, which resulted in a particular added value for both projects. Nationale-Nederlanden has been connected to the Kunsthal as an ambassador for over five years. The Kunsthal very much enjoys working with this loyal partner, both inside and outside the Kunsthal. For example, the exhibition Viktor&Rolf was put in the spotlights at the NN/DE Café, next to the Central Station, by means of large exhibition blocks, and Nationale-Nederlanden also organised two events at the Kunsthal. The Kunsthal is grateful to its ambassadors for their close and substantive involvement and is looking forward to new and exciting collaborative projects in 2019.
KUNSTHAL BUSINESS CIRCLE
The Business Circle is an accessible platform for entrepreneurs with the Kunsthal as its home base; The location to find inspiration and meet new people. People from all lines of business are welcome: from architects to orthodontists and from consultants to graphic designers. With their yearly support, Kunsthal Business Circle members contribute to the general funding of the exhibitions. In return they may use the Kunsthal as a platform for relationship marketing. In 2018, many Business Circle members, such as Twigt and the CX Company, held relationship events at the Kunsthal.
On 20 November the Kunsthal organised a successful event for the Kunsthal Business Circle and MKB Rotterdam, an association of small and medium-sized Rotterdam enterprises, with Paul Hofstra, the president of the Rotterdam Audit Office, as guest speaker. For more than ten years now, the Kunsthal has been organising a yearly programme in collaboration with VNO-NCW Rotterdam, consisting of a visit to the exhibition and a social gathering with drinks at the Kunsthal Café.