In close consultation with the Droom & Daad Foundation, the Kunsthal has made the strategic choice to produce at least one main exhibition a year together with a renowned international partner. This choice was part of our general strategy to start programming three, instead of two, main exhibitions a year. These exhibitions form the backbone of our programme and provide a constant stream of visitors. Last year and this year this strategy proved to be successful and we were able to realise it partly thanks to the support of the Droom & Daad Foundation.
In 2018, the three main exhibitions – Hyperrealism Sculpture, Viktor&Rolf Fashion Artists 25 Years, and Action <-> Reaction. 100 Years of Kinetic Art – were particularly important in contributing to our international profile. Two of these exhibitions were produced in collaboration with renowned international partners: Hyperrealism Sculpture with the Institut für Kulturaustausch in Tübingen and Action<->Reaction with the Grand Palais in Paris.
Both these exhibitions, as well as the Viktor&Rolf exhibition, showed works from the collections of some leading national and international museums and private collectors (see also THE POWER OF COLLABORATION). The exhibitions also attracted a lot of foreign visitors and a lot of attention in the international media (see also FACT & FIGURES).
An increasing number of international visitors come to the Kunsthal, with peaks in the summer months. Apart from the programme, the iconic building by Rem Koolhaas is also a major draw for tourists and foreign students. In 2018, we mainly welcomed people from Belgium, Germany, Japan, China and Korea, as well as foreign students from many other countries. Characteristically, the people in this target group are well-educated and significantly younger. More respondents indicate to have come specifically to see the building. A large number of our foreign visitors are extremely enthusiastic about the Kunsthal, giving it high scores for its inspirational programme. They would also highly recommend a visit to the Kunsthal to others.